Research by the National Association of Home Builders (NAHB) revealed that three factors are influencing homebuyers to shift their preference to smaller homes than were preferred in the recent past. These factors are an economy in recession, first-time homebuyers making up a larger portion of the homebuying market than has traditionally been the case, and the 55+ age group making up a larger portion of the homebuying market than has traditionally been the case.
The NAHB report, which was published in January 2010, found that builders are adjusting to the new market demands. To meet current market desires, ninety-five percent of the builders that were surveyed for the NAHB report stated that smaller homes were part of their upcoming business plans. In fact, builders have already made adjustments.
In 2008, the average square footage of a new home was 2,520 square feet; however, in 2009, the average square footage of a new home was 2,480 square feet. The last time a decline in the average square footage of newly built homes was this large was 1982.
As reported in the Walls Street Journal, the following features are those that the NAHB research found to be most and least desirable to potential buyers in 2010:
Most desirable:
- Walk-in closets in the master bedroom
- Laundry rooms
- Insulated front doors
- Great rooms
- Energy-efficient windows
- Linen closets
- Programmable thermostats
- Energy-efficient appliances and lighting
- Separate shower and tub in master bathrooms
- Nine-foot ceilings on the first floor
Least desirable:
- Outdoor kitchens
- Outdoor fireplaces
- Sunrooms
- Butler’s pantries
- Media rooms
- Desks in kitchens
- Two-story foyers
- Eight foot ceilings on the first floor
- Multiple shower heads in the master bath
- Smaller kitchens
For comparison, a 2008 Better Homes and Garden survey revealed that homebuyers and remodelers found that the following features were the most desirable features to a potential home:
- Impressive kitchens
- Plenty of storage
- A large master bedroom
- Personalized spaces
- Generously-sized laundry rooms
The 2008 Better Homes and Garden survey also found that potential homebuyers preferred sun rooms (36%), extra-large front porches (35%) and oversized laundry rooms (34%) to home offices, exercise rooms, playrooms and wine cellars.
And for more comparison, a 2005 Better Homes and Garden survey identified five trends that the survey respondents wanted in their ideal home:
- Affordability
- Flexibility
- Indoor and outdoor livability
- Innovation
- Kitchen centered