Sweet Orange

As I wrote yesterday (”The Stealth Sell Out of Phase 3 Ivy homes in Irvine“), prices for Ivy homes, the new construction development in Irvine’s Woodbury East, have increased as each new phase was put on the market (except for Residence D, which went down $1,000 from the last price that was listed for this model).

As the following lists show, current prices are between $2,000 and $6,000 more than they were in phase 2 (again, this excludes Residence D, which was not available in phase two). The address for the Ivy homes, built by William Lyons Homes, is 20 Opus, Irvine 92618.

Current Prices  (as of September 10, according to Trulia):

• Residence A: Two bedrooms, 2.5 baths, 1,180 square feet, priced from $356,990
• Residence B: Three bedrooms, 2.5 baths, 1,394 square feet, priced from $400,990
• Residence C: Three bedrooms, 2.5 baths, 1,500 square feet, priced from $441,990
• Residence D: Three bedrooms, 2.5 baths, 1,503 square feet, priced from $421,990

Phase 2, August 1 prices:

• Residence A: Two bedrooms, 2.5 baths, 1,180 square feet, priced from $354,990
  
• Residence B: Three bedrooms, 2.5 baths, 1,394 square feet, priced from $394,990
• Residence C: Three bedrooms, 2.5 baths, 1,500 square feet, priced from $439,990
• Residence D: Three bedrooms, 2.5 baths, 1,503 square feet, NOT AVAILABLE

Phase 1, July 11 prices:

• Residence A: Two bedrooms, 2.5 baths and a 2-car garage; 1,180 square feet, priced from $349,990
• Residence B: Three bedrooms, 2.5 baths and a 2-car garage, 1,394 square feet, priced from $389,990
• Residence C: Three bedrooms, 2.5 baths and a 2-car garage, 1,500 square feet, priced from $427,990
• Residence D: Three bedrooms, 2.5 baths and a 2-car garage, 1,503 square feet, priced from $422,990

Additional costs:

• Mello Roos fees about $3,971 per year
• HOA dues about $134 monthly for the master association and $175 for the sub-association

GRAPHIC IS THE FLOOR PLAN FOR THE FIRST AND SECOND FLOORS OF RESIDENCE B. WHEN COMPARED TO PHASE TWO PRICES, RESIDENCE B IVY HOME PRICES INCREASED MORE THAN RESIDENCE A, C, OR D.

Note: See yesterday’s post (“The Stealth Sell Out of Phase 3 Ivy homes in Irvine“), for a list of additional posts on the Ivy development.

We’ve had a stealth event concerning the housing industry happen in Irvine a few weeks ago. What I am writing about is the mysterious sell out of the phase three Ivy homes that went on sale recently.

There has been a lot of buzz around the quick sell out of the Ivy home offered for sale in phase one and two. Ivy is the new construction development that is in the process of being built in Irvine’s Woodbury East community. These homes will not be available for move-in until sometime next year; however, both phase one and phase two sold out within 15 minutes of going on sale (July 11th and August 1st respectively). The Irvine Company announced that phase three homes would go on the market in 3 to 5 weeks of the phase two date. So I have been watching for an announcement of the exact date.

Phase 1 and 2 came out with a lot of fanfare: newspaper ads, e-mail announcements, Google banner ads on numerous blogs, and newspaper articles. Not so with phase three. I saw no mention of the phase three opening date until  I got an e-mail  on Wednesday of last week (September 23rd) from the Irvine Company that said:

“Homebuyers are continuing to prove that Woodbury East is Irvine’s most popular new address. Our first neighborhood, Ivy, continues to be a huge success and has sold out its first three phases. With pricing beginning in the mid $300,000s, Woodbury East has made its debut as a great place to buy now and enjoy for years to come.”

Apparently the phase three sale date has come and gone with hardly a word. It must be all a part of the marketing plan.

Tomorrow’s post: a look at the current prices for the Ivy homes. Hint: Prices have increased with each new sales phase.

Related posts:

• Deja Vu in Woodbury East! Phase Two of Irvine’s Ivy Housing Development Sells Out in 15 Minutes-Prices Increased
• New Construction Housing Development Sells Out in 15 Minutes
• Ivy. an Irvine Woodbury East Development, Opens with Smaller, More Affordable Housing Options
• Pros and Cons of New Irvine Development: Ivy, a Woodbury East Neighborhood

Note: For phase three information and updated pricing information, click here. sw 10-5-09

Phase 2 of the new construction Ivy development in Irvine’s Woodbury East was a repeat performance of phase 1. Both phase 1 and phase 2 sold out all available housing units within 15 minutes of the time that these homes went on sale (July 11th and August 1st respectively).

Thirteen homes were available in phase 1, and eight homes were available in phase 2. The main difference between these two phases: prices were increased by $5,000 to $12,000 in phase 2. The main question now is how much William Lyons will increase the price for phase 3, which is currently set for three to five weeks from now. Any guesses?

If you are interested in buying one of these homes you should get yourself prequalified by William Lyons Mortgage, the homebuilder’s preferred lender. The hopeful homebuyers with this prequalification were the only ones that William Lyon, the Ivy developer, considered.

Erica Chavez at the Irvine Homes blog interviewed one of the buyers from the July 11th sale (and provided the numbers below). They were a family with two young children who were interested in living in Irvine but not sure that they could afford it.

I don’t know who the other buyers were, but this gives us some indication who the buyers might be: Families with young children attracted by the price that a smaller home made possible, along with the attraction of Irvine schools, a nearby shopping mall (Woodbury Village) and many parks, play areas and a pool that make up for a small yard. Except for the small home and small price features, these are some of the features that make Irvine what it is.

Tomorrow: a closer look at what makes Irvine Irvine.

Phase 1, July 11 prices:

• Residence A: Two bedrooms, 2.5 baths and a 2-car garage; 1,180 square feet, priced from $349,990
• Residence B: Three bedrooms, 2.5 baths and a 2-car garage, 1,394 square feet, priced from $389,990
• Residence C: Three bedrooms, 2.5 baths and a 2-car garage, 1,500 square feet, priced from $427,990
• Residence D: Three bedrooms, 2.5 baths and a 2-car garage, 1,503 square feet, priced from $422,990

Phase 2, August 1 prices:

• Residence A: Two bedrooms, 2.5 baths, 1,180 square feet, priced from $354,990
• Residence B: Three bedrooms, 2.5 baths, 1,394 square feet, priced from $394,990
• Residence C: Three bedrooms, 2.5 baths, 1,500 square feet, priced from $439,990
• Residence D: Three bedrooms, 2.5 baths, 1,503 square feet, NOT AVAILABLE

Phase 3 prices in 3 to 5 weeks : Any guesses?

Related posts:

• New Construction Housing Development Sells Out in 15 Minutes
• Ivy. an Irvine Woodbury East Development, Opens with Smaller, More Affordable Housing Options
• Pros and Cons of New Irvine Development: Ivy, a Woodbury East Neighborhood

PHOTO COURTESY THE IRVINE COMPANY

Note: For updated pricing information, click here. sw 9-29-09

Small Homes Sell: Case in Point, the Ivy neighborhood in Irvine’s Woodbury East Development

In the current housing market, developers have difficulty selling their new constructions. So the quick sell out of the 13 available homes in Ivy, a neighborhood in the Woodbury East development in Irvine, might provide insight on a way forward for the building industry. The Ivy homes sold out within approximately 15 minutes of the July 11th grand opening. The key is that these Irvine Company homes (built by William Lyons Homes) fill a need and desire for smaller and, therefore, more affordable homes.

Developers in Orange County have largely neglected building the homes that fit this smaller model. For example, a few years back John Laing Homes (now bankrupt) built the first Woodbury East homes in the Celadon neighborhood. Only 8 of the larger Celadon homes (1594-1782 square feet) were built, and they remain unsold. When the Caledon homes went on sale in 2007, the asking price was in the mid-$500,000.

Perhaps the building industry is taking note of the Ivy-Caledon example and is including this information in their upcoming business models.

More Ivy development details: Current plans call for the Ivy development to eventually consist of 58 homes that range in size from 1180 square feet to 1503 square feet. Prices will range from $349,990 to $423,990. The next round of sales will be in four to six weeks. In addition to the principal, interest and property taxes, home ownership costs will consists of approximately $3,971 in Mello Roos fees, $134 for the monthly master association fee, and $175 for the monthly sub-association fee. Homes will be ready for move-in some time in 2010.

Additional posts on the Ivy development:

• Ivy. an Irvine Woodbury East Development, Opens with Smaller, More Affordable Housing Options
• Pros and Cons of New Irvine Development: Ivy, a Woodbury East Neighborhood
• Deja Vu in Woodbury East! Phase Two Iof vy Development Sells Out in 15 Minutes–Prices Increased

I wrote a post recently stating that small homes sell, and the reason they sell is because they are usually more affordable than larger homes. I also wrote that the housing development dynamics in Orange County has lead to a housing market with few of these smaller and, therefore, more affordable options. Well, homebuilder William Lyon Homes is following the “Small is Beautiful” theory with the opening (July 11) of the Ivy tract homes in Irvine. Ivy, which will be the first neighborhood in Irvine’s Woodbury East development, will consist of townhomes with 1180 to 1500 square feet, two  to three bedrooms and two-car garages.

However, a small home (at least small in  comparison to what homebuilders were building in our recent past) is advantageous only if the price tag is likewise small. The exact price of these attached homes in the Ivy development is somewhat of a mystery. Originally, I saw the price listed as starting at $399,000. However, most ads now list the price as starting in the high $300,000s (I guess $399,00 would qualify for that. Barely. But qualifies). However, an ad that I saw today stated the price is in the mid $300,000s. Time will tell what the market says the price for these homes should be.

Tomorrow: some pros and cons of the Ivy development in Irvine’s Woodbury East

Update: The Ivy homes that were available during the July 11 grand opening sold out within an hour. So apparently the market is saying that these homes are priced right. For more details, see this post. SW 7-12-09

For phase three information and updated pricing information, click here. sw 10-5-09

PHOTO OF THE IVY DEVELOPMENT COURTESY PRLog